Western Michigan Broncos compete in the Mid-American Conference, representing the university in Kalamazoo. Playing at Waldo Stadium, WMU has celebrated MAC championships, bowl victories, and produced NFL stars. The Broncos achieved remarkable 2016 season that included Cotton Bowl appearance and national ranking. The brown and gold colors represent distinctive Michigan branding. Under their coaching staff, Western Michigan emphasizes recruiting throughout Michigan and the Midwest, developing players who thrive in MAC competition. WMU has established reputation for competitive teams and strong player development. The program maintains important rivalries with Central Michigan in the Battle for the Michigan MAC Trophy. The Broncos serve as source of tremendous pride for Southwest Michigan and the university. Western Michigan's success reflects commitment to MAC excellence. Western Michigan football represents Southwest Michigan pride and MAC championship tradition, combining competitive excellence with the passionate Row the Boat support that has made Kalamazoo special while developing student-athletes who represent the Broncos throughout the conference landscape with determination and Bronco spirit.