East Texas A&M Lions compete in the Southland Conference, representing the university in Commerce, Texas. Previously known as Texas A&M-Commerce before name change, the Lions play at Ernest Hawkins Field at Memorial Stadium. The program has celebrated Division II national championships before transitioning to FCS competition, bringing championship pedigree to the Southland. East Texas A&M emphasizes recruiting throughout Texas and the region, developing players who understand the physical nature of Texas football. The Lions' blue and gold colors represent distinctive Texas branding. Under their coaching staff, the program works to establish itself at the FCS level while maintaining competitive excellence. East Texas A&M has produced professional players while building program culture. The Lions maintain important conference rivalries while establishing FCS traditions. The program serves as a source of pride for Northeast Texas and the university community. East Texas A&M football represents transition and ambition, applying Division II championship experience to FCS competition while recruiting talent and building traditions that reflect the program's competitive standards and Texas football culture throughout the Commerce region.